Not So Fine Print: blah blah blah Sponsored Post blah blah blah Full Disclosure blah blah blah That Thing About Any and All Opinions Being My Own. Moving on…
Volume and visibility.
The first refers to how much noise we are capable of generating when combining our own voice with our community to bring notice to a particular message; the second is specific to how many pairs of eyes follow the yellow-brick road to the land of Oz. Enough noise and you re-energize your existing audience and hopefully expand your reach with a few new voices. Enough eyes and you see the difference between a ripple and a wave.
The wave, y’all, is when one of your social media friends texts you excitedly because your links have started showing up in Facebook shares from her IRL friends. The wave is what happens when momentum starts working for you, turning that snowball you’ve been working on and turning it into a straight-up avalanche. That’s when you no longer have to bust your ass and begging your friends to help promote your blog post, new book, new product line, or otherwise fabulously fantastical idea, because the ginourmous bus that just drove by in the middle of Times Square with your blog/book/or otherwise fantastical idea all over it…
…and now you know what validation feels like.
I’m proud to announce that Zuesvision Public-- the company that prides itself on leveling the advertising playing field for the little guys — has selected Aspiring Mama to take part in it kickstarter awareness campaign. In exchange for a blog post sharing the Zuesvision message with you, I get two weeks of bus-sized Aspring Mama ads wheeling their way through high traffic areas in both LA and NYC. II’m not an idiot, so I said yes, but I’m also a hard-ass when it comes to being convinced to sponsor up the blog, so I think it goes with0ut saying that any and all words written on behalf of Zuesvision are my own, right?
(This is the part where you come in.)
Here’s the thing, y’all…we all know that it takes more than hard work and busting our asses to make an actual go of whatever it is we feel we are called to do. An advertising budget and/or pure dumb luck tend to play a big part in who we are talking about and who’s talking about us. Whether it’s building a successful nonprofit like my friend Denisse Montalvan with The Orphaned Earring, getting your glitter on with a new product line launch with a major retailer like my girl, Kathy Cano-Murillo, a.k.a. Crafty Chica, or selling the hell out of their book like friends Rick Najera with Almost White: Forced Confessions of a Latino in Hollywood and Mercedes Yardley with her new release Pretty Little Dead Girls, or if it’s big dreams of bringing your bling to the front lines like my friends Jessica Mazone and Lucy Ball, the struggle is the same: We can write the hell out of the blog posts and share the links on our social media channels like the seasoned social veterans that we are, but we only have so much time to devote to being all self-promotional and shhhtuff.
None of it matters if no one bothers to click the links. We are busy and we’d love an intern and imagine the day when we can afford a reliable assistant to keep us (mostly) on track and of course we don’t have time to click every link from the very friends we’d support at the drop of a hat if we knew they needed it (without having to click the links, of course). So here goes nothing…
I want Zuesvision to succeed. I want to see their kickstarter campaign bring it all home and cheer when the company announces the addition of more digital billboard buses to their fleet. Why? Because we need Zeusvision just as much as they need us. We raise our chances of success when we join forces and who doesn’t think that ginourmous buses inching its way through Times Square with your $99 URL-containing ad aren’t a good idea?
So pay attention, because I’m about to play hardball.
This is the part where I ask you directly to click the link to Zuesvision’s kickstarter campaign.
This is the part where I ask you directly to donate $5, because five bucks gets you a single 30-second ad on a bus. (If all the $5 spots are taken, this is the part where I tell you to team up with friends to pool funds for one of the larger sponsor spots because…)
This is the part where I ask you directly to gift your ad spot to a worthy cause. Go with your gut, but I’d like to suggest donating that ad spot you just bought Denisse Montalvan of The Orphaned Earring. She is doing incredible things and this is so much easier than scaling a mountain and shouting myself hoarse on her behalf.
And this is the part where I say thank you.
Let’s see what we can accomplish together, Internet. I believe in you.